What if technology cared about us? Personal assistant designed to manage people's digital lives so that they focus on their real ones.
Client: Start-up based in Berlin on their first investment round.
I was a freelance UX/UI Designer for "Simby" and worked closely with the founders.
The product was expected to be of a global scale and be used by more than 1 billion people.
Daily standups
Weekly summaries
Cross-functional team
Fortnightly sprints
What was my process?
Weekly workshops. Discuss, strategize and question our approach.
Research. Focus on trends, technology and the public feeling towards A.I.
Document.
Create/improve design solutions and discuss them with the founder.
Iterate & test (hallway user tests).
Create dummy prototypes and discuss them with the founder.
Handover for implementation
Support implementation
Project objectives:
Offer people the power of deep tech and AI.
Apply human-centered design to effectively change people's relationship to technology.
Give data management to people.
Bring more happiness to the world.
Research
What is the importance of Data to the average person?
How is depression linked to social media addiction?
How important is privacy to the average person?
What technologies are currently available?
Is the public ready for powerful A.I?
Are there similar products out there?
Documentation
Clear and simple documentation (presentation on this case) helps stakeholders and investors understand the learnings of research.
The results were presented to investors .
The document was shared and saved for future reference. Updates to the document were necessary as more information was becoming available.
Create
A powerful AI that protects us against addictive, data-grabbing technology.
For
All humans.
To
Help them manage their digital lives and focus on their real ones.
And improve
The general happiness, mental health and attitude towards advanced technology.
UX and UI goals
Create a simple, but meaningful interaction.
Design for screenless interactions.
Help people trust the product by using friendly language.
Create a stress-free experience.
Make sure that the product performs consistently and reliably.
UI design should communicate "friendly, powerful, high-tech" product.
We successfully created an advanced, working prototype. My design input proved crucial in raising seed funding to continue development on the backend.