A customer-facing fin-tech product designed to reward people and help them save money based on their purchasing behaviour.
In-house project with OptioPay.
I was the Senior UX Designer leading the design and research for Optiopay’s new flagship product, code named “Aurora”. It is a B2B2C white-label product environment that uses transactional data to offer customers personalised deals on their favourite stores.
The product is estimated to attract millions of customers in the next 3 years.
Weekly goal-based summaries.
Two cross-disciplined teams.
What was my process?
Understanding the problem I was asked to solve. What are we trying to build? Why? Who is going to use it? What can I learn from competitor products?
Document competitor analysis.
Brainstorm ideas, translate them into prototypes and discuss them with stakeholders.
Iterate designs based on internal feedback.
Conduct usability and viability tests to confirm or dismiss assumptions.
Analyse test results, present them to stakeholders and create action items list.
Iterate designs according to test findings.
Test the improved designs.
Create delivery file for engineers with all possible scenarios and user stories.
Handover for implementation.
Support implementation.
Three product pillars
The success of the product is based on three UX decisions:
Progressive immersion.
Trust.
Every action wields a reward.
Create a green-fields consumer product.
Discover product requirements and propose viable solutions based on UX research.
Put the end customer’s needs in the centre of development process.
Bring value to people’s lives by helping them save money.
Attract business partners and investors.
Research
Are there similar products out there?
Whom are we building this for?
In what environment will this product be used (in a physical and digital sense)?
How accurate is the information we can deduct from banking data?
What algorithms can we build to improve our understanding of transactional data?
How do people feel about the idea of sharing data and getting paid for it?
How big has to be the reward for someone to agree to share their data?
How do people feel about the idea of cashbacks and vouchers?
Documentation
Created a competitor analysis using Figma. Conducted card sort studies and viability tests to help me understand how potential customers feel. Created a plan for 7 usability tests with external participants.
The results were presented to stakeholders in weekly reviews.
New information was added to the files whenever possible and was communicated to stakeholders.
The files were shared among the stakeholders and saved for future reference.
Create
The first customer-friendly money saving, cashback app
For
All people in Germany, Europe and the world
To
Help them access personalised deals
So that
They save money
And improve
Their everyday spending behaviour
UX and UI goals
Create a fast, easy and seamless experience.
Remove all possible obstacles before conversion.
Activate deals in one step.
Make sure that every screen and interaction has a purpose and that the purpose is communicated clearly.
Use existing mental models and improve them.
Use animation and colour to emotionally engage the customers.
The product has to perform flawlessly in mobile devices.
Make sure that the product performs consistently and reliably.
In seven months I managed to deliver a comprehensive MVP to the engineering team and also several functionalities for future releases. During this time I planned and managed seven UX testing rounds that helped me iterate and improve the design.
The product steered the company into a more stable future and positioned it into a main player in the open banking field. It attracted new B2B partners and caused several new investors to be involved in the most successful investment round in the company's history.