A reservation/fleet management system for small - medium sized vehicle rental companies. The product development required UX research and two phases of user testing.
In-house project with a former employer.
I was the UX/UI Designer for the "Reservation Engine" which was an android app designed to organize and digitize small and medium sized car rental companies.
The "Reservation Engine" was estimated to support thousands of small businesses.
Weekly summaries
Cross-functional team
Weekly sprints
What was my process?
Research. What are we trying to build? (What problem are we trying to solve? Who are the users? What are the goals? Competitors?)
Document
Create early designs and discuss them with our test client
Iterate
Create dummy prototypes
User test
Handover for implementation
Support implementation
Maintenance
Project objectives:
Digitize fleet management and booking process.
Apply a user-centered design approach to create a new product.
The product should perform with mobile data (3G/4G).
Attract 70 clients (and possibly investors) in the first year.
Research:
What problems are we trying to solve?
What features are we going to implement?
Why is this product necessary?
Who are the users?
Are there similar products out there?
Is there a viable market opportunity?
Documentation:
We kept our research results organized in folders on our internal server. Information regarding the project was considered sensitive, but we shared knowledge inside the team. New documents were produced after each testing phase, highlighting the new information.
Create
A user-friendly and affordable fleet management system,
For
Drivers, sales-people and management of car-rental companies,
To
Save time, reduce stress and increase profits
And improve
The performance of employees and management.
Create a light, elegant and fast interface.
Design for three categories of users (Drivers, sales-people and management).
Organize information in groups.
Show only the absolutely necessary information in each step.
Create a stress-free experience for each category of user.
Make sure that the different modules work flawlessly together.
Make sure that the product performs consistently and reliably, especially on the road.
Make sure that the UI is visible even in bright sunlight.
In short, yes. Client satisfaction was high, data provided by our early-users signified 75% decrease in mistakes in the first 2 months. Phone calls were eradicated and reservations became faster. "Reservation Engine" accelerated our clients' workflow by 70% on average, thus eliminating overtimes for employees. By the time I left, the product had exceeded the target of 70 clients, but I didn't have trustworthy metrics regarding financial gains.
The product got the BRONZE prize in Greek Tourism Awards 2016, for innovative use of technology.